Privacy Policy

Last Updated: January 01, 2025

This Privacy Policy explains how MTLAB (referred to as “MTLAB,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information of users (“you” or “your”) who visit or make a purchase from dave.shop (the “Site”). By accessing or using our Site or Services, you agree to the terms of this Privacy Policy.

1. Information We Collect

1.1. Personal Information

• Account and Profile Information: When you create an account, sign up for newsletters, or purchase products, we may collect your name, email address, phone number, shipping/billing address, and payment information.

• Communications: If you contact us (e.g., via email or chat), we may collect your name, contact information, and the content of your message.

1.2. Non-Personal Information

• Usage Data: We may collect information about how you use and navigate the Site (e.g., browser type, pages viewed, time spent on pages, IP address).

• Cookies and Similar Technologies: We use cookies, pixel tags, and similar technologies to track activity on our Site and to store certain information. See Section 5 below for more details.
  
  

2. How We Use Your Information

We use the information we collect to:

1. Provide and Maintain the Service: Process your orders, manage your account, and deliver products you purchase.

2. Improve Our Site: Analyze user behavior and interactions to enhance user experience and optimize our Site and Services.

3. Communicate with You: Send order confirmations, shipping updates, newsletters, marketing, promotional materials, or other information that may be of interest to you.

4. Customer Support: Respond to your queries, troubleshoot issues, and provide technical assistance.

5. Legal Compliance: Comply with applicable laws, regulations, and legal requests, as well as to protect our rights and those of our users and third parties.
   
   

3. Legal Bases for Processing (If Applicable)

Where required by applicable data protection laws (e.g., EU or other jurisdictions), we only process your personal information:

• To fulfill a contract with you (e.g., to process your orders).

• With your consent (e.g., for direct marketing communications where required by law).

• For our legitimate interests, such as improving our Site and preventing fraud or misuse.

• To comply with a legal obligation.
  

4. How We Share Your Information

We will not sell or rent your personal information. We may share your personal information in the following circumstances:

1. Service Providers: We employ trusted third parties (e.g., payment processors, shipping providers, analytics providers) to perform functions on our behalf. These parties have access to personal data only to perform services for us and are obligated not to disclose or use it for other purposes.

2. Business Transfers: If we are involved in a merger, acquisition, restructuring, or asset sale, personal data may be transferred as part of that transaction, subject to confidentiality arrangements.

3. Legal Compliance: We may disclose personal information to courts, law enforcement, or regulatory bodies if required to do so by law or if we believe disclosure is necessary to (a) comply with a legal obligation, (b) protect and defend our rights or property, (c) prevent fraud or illegal activity, or (d) protect the personal safety of users or the public.
   
   

5. Cookies and Similar Technologies

5.1. What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They help websites remember user preferences and gather information about Site usage.

5.2. Types of Cookies We Use

• Essential Cookies: Necessary for the operation of the Site (e.g., enabling secure login, adding products to cart).

• Analytics Cookies: Help us understand user behavior and Site performance (e.g., pages visited, links clicked).

• Advertising Cookies: May be used to display relevant ads on third-party sites based on your browsing behavior.

5.3. Managing Cookies
You can control and delete cookies through your browser settings. However, disabling cookies may affect the functionality of certain parts of the Site. For more information, refer to your browser’s help documentation.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, such as to comply with our legal obligations, resolve disputes, and enforce our agreements. Once no longer needed, we will securely destroy or anonymize your personal information in accordance with applicable laws and regulations.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include secure server technology, encryption protocols, and strict internal access controls. However, no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information:

• Access and Update: You can access and update your personal data by logging into your account or contacting us directly.

• Deletion: You may request the deletion of your personal information, subject to our legal obligations.

• Objection/Restriction: You may have the right to object to or request the restriction of the processing of your personal data.

• Withdraw Consent: Where consent is the legal basis for processing, you may withdraw your consent at any time.

To exercise any of these rights, please contact us at the information provided in Section 12. We will respond within a reasonable timeframe in accordance with applicable laws.

9. Cross-Border Data Transfers

If you are located outside of the United Arab Emirates, your personal information may be transferred to or stored in a jurisdiction where data protection laws may differ from those in your country. We take steps to ensure that appropriate safeguards are in place to protect your data during such transfers, in compliance with applicable legal requirements.

10. Children’s Privacy

Our Site is not intended for children under 18 years of age. We do not knowingly collect personal information from minors. If you believe your child has provided us with personal data without your consent, please contact us immediately so we can take steps to remove such data and terminate any related account.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make material changes, we will notify you (e.g., by posting a prominent notice on our Site or via email) and indicate the date on which the changes will become effective.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
info@mtlab.ai

We will strive to address any concerns you may have in a prompt and transparent manner.